Pizza Perks: How Durham Life’s New Community Flyer Puts Local Businesses on the Table
If you live in Port Perry and love pizza, you might notice something new attached to the top of your Crusty Pizza box: a full-color community flyer called Pizza Perks.
Durham Life launched this neighborhood-focused promotion to connect hungry customers with local businesses in a way that works.
This post explains what Pizza Perks is, how it benefits small businesses, who’s featured in the first Port Perry edition, and why the program matters for the whole community.Check out my website
Why do printed flyers still work in a digital world?
Printed offers continue to have impact because people handle them in real life — opening pizza boxes at the kitchen table, pinning flyers to the fridge, or saving coupons for later.
A flyer attached to a pizza box reaches families at a time and place when they’re relaxed and receptive, which increases the chances the offer will be noticed, scanned, and acted on.
Pizza Perks is a printed community flyer distributed with 2,500 Crusty Pizza boxes every eight weeks in Port Perry.
Each 8.5-by-11 flyer includes ten ad spots, a unique QR code for every advertiser, and is supported by a large 36-by-48 inch in-store poster at Crusty Pizza.
For less than $200 per eight-week run, businesses get visibility on pizza boxes and in-store exposure.
$5 from every advertiser fee is donated to Big Brothers Big Sisters of North Durham, so the campaign supports youth mentoring in the area.my recommendations
Listen to the Durham Life Podcast episode
Berky, our podcast host, gives you the lowdown about Pizza Perks… listen in and get the deets delivered with this audio version.
How Pizza Perks drives business for advertisers
Pizza Perks is designed to reach customers at a moment when they’re relaxed and paying attention: dinner time. This increases the chance your message will be noticed and acted on. The program combines physical presence with easy digital follow-through, so a single flyer can create immediate responses and measurable leads for local businesses.
High-visibility placement: flyers on 2,500 pizza boxes plus the large in-store poster.
Low cost: less than $25/week for an eight-week campaign.
Trackable engagement: each flyer ad includes a unique QR code that links to the advertiser’s website, booking page, or coupon landing page.
Tangible results: increased website traffic, phone calls, bookings, and coupon redemptions from a targeted local audience.
Who’s featured in the Port Perry edition?
The first Port Perry run showcases a mix of automotive, home services, cleaning, health, and tech businesses that appeal to homeowners and families:
Cullen Heating & Air Conditioning
$20 OFF Furnace Maintenance & Safety Inspection.
https://qr1.be/BE60YN
Pristine Clean by Shannon
Natural & Eco Friendly Solutions for all your cleaning needs.
Pharmasave
Processed foods are often loaded with unhealthy fats, added sugars, and sodium. Opt for whole, unprocessed foods like fruits, vegetables, whole grains, and lean proteins whenever possible.
https://qr1.be/62NCP7
Scugog Tech Centre
Aim to fill your plate with a variety of colorful fruits and vegetables. They're packed with essential vitamins, minerals, and fiber that your body needs to thrive.
https://qr1.be/Z46TK7
Big Brothers Big Sisters of North Durham
Mentoring Program available to all children and youth in North Durham!
https://northdurham.bigbrothersbigsisters.ca/mentoringprograms/enrol-a-young-person/
The Printer Gone Mad
Get 30% off your first print order!
- Business Card
- Flyers
- Poster & Banners
We do it all!
https://qr1.be/3OTX
Crusty Pizza
We’re celebrating 12 years in Port Perry. Get $5 Off any size pizza! Our way of saying Thanks Port Perry!
Community impact:
Giving back while promoting local business, Durham Life built a charitable element into Pizza Perks: $5 from every advertiser fee goes directly to Big Brothers Big Sisters of North Durham. That means each flyer run helps fund youth mentoring programs, turning local advertising into ongoing community support.
Outcomes
Real-world outcomes
Consider a typical Friday night: a family orders pizza, opens the box, and sees Pizza Perks on top. A parent notices a coupon for vehicle maintenance; a teen spots a tech repair offer; someone scans a QR code and books a service.
Those small moments of discovery can lead to measurable outcomes for advertisers: direct bookings, foot traffic, and coupon redemptions.
The flyer’s physical presence also increases its shelf life — it can sit on a fridge for weeks and drive conversions later.
Design & Mechanics
Production & Circulation
Flyer size: standard 8.5-by-11 inches, affixed to the top of the pizza box.
Circulation: 2,500 flyers per edition, distributed every eight weeks.
In-store reinforcement: 36-by-48 inch poster at Crusty Pizza for pickup customers and walk-ins.
Each ad includes a QR code unique to the advertiser for digital tracking.
Pricing & Value
For less than $200, advertisers receive:
Visibility on 2,500 attached flyers for eight weeks.
Placement on the large in-store poster.
A unique QR code to measure engagement.
This low-cost package is designed to deliver reach and measurable impact for local small and medium-sized businesses.
Business Tips
Tips for businesses considering Pizza Perks
Tailor your offer to families and homeowners with clear savings and a simple call-to-action.
Use a mobile-optimized landing page for QR traffic.
Make your phone number and offer easy to read on the flyer.
Track coupon redemptions and QR conversions to measure ROI and refine future offers.
So what’s the Buzz!
Durham Life’s Pizza Perks is a great Combo!
Durham Life’s Pizza Perks combines advertising, convenience, and charity into a compact, repeatable package that benefits businesses, customers, and a local nonprofit.
For a modest investment, advertisers get exposure inside homes and at a busy local pickup spot. For customers, it’s a source of real savings and a way to support community programs.
Next time you pick up a Crusty Pizza box in Port Perry, take a look: you might find a deal that saves money and helps your neighborhood.
